4 min read
From decades of messy operations to one clear digital system
The whole process of keeping things cold during transportation and storage is really complicated.. In the Middle East the tools people use to do this are not very good and are old.
Thallaja.com was made to solve one problem.
There was no system to manage everything that has to do with keeping things cold from start to finish.
We did not just make parts of the system without thinking about how they work together. Instead we thought of Thallaja.com as a system for managing cold chain operations. Our goal was to bring all the parts of the process together in one place without making it harder for people to use when they are in a hurry and need to save money.
This is how we came up with a plan to make Thallaja.com work in a way. We made it so that things, like maintenance, rentals, buying parts, installations and maintenance contracts work as separate parts but they all follow the same rules and use the same information and logic throughout the system. This makes cold chain operations easier to manage on Thallaja.com.
Outcome
Product design
UX Reasoning
Business Logic
System impact
Design principle
Progressive disclosure.
Reduce cognitive load.
Structured data improve operations.
Operational Transparency.
Guided Inputs.
• what product is
• why it exists
• what you contributed
• why it matters
Approach
• founder discussions
• field understanding
• operational mapping
• iterative product decisions
• internal reviews
• no benchmark product
• multiple service models
• unclear business evolution
• changing requirements
• balancing ops and UX
Strategic decisions
For your product, I suggest:
Headline
Overview
Why this product needed to exist
Wearing multiple hats (your concept)
Product ecosystem
Key product decisions
Challenges
Solution chapters
Impact
Reflection
Note:
This project includes internal flows, operational logic, and business decisions currently used in production.
Outcome
As a result we graded one of the best app in app store
The whole process of keeping things cold during transportation and storage is really complicated.. In the Middle East the tools people use to do this are not very good and are old.
Thallaja.com was made to solve one problem.
There was no system to manage everything that has to do with keeping things cold from start to finish.
We did not just make parts of the system without thinking about how they work together. Instead we thought of Thallaja.com as a system for managing cold chain operations. Our goal was to bring all the parts of the process together in one place without making it harder for people to use when they are in a hurry and need to save money.
This is how we came up with a plan to make Thallaja.com work in a way. We made it so that things, like maintenance, rentals, buying parts, installations and maintenance contracts work as separate parts but they all follow the same rules and use the same information and logic throughout the system. This makes cold chain operations easier to manage on Thallaja.com.
Note:
This project includes internal flows, operational logic, and business decisions currently used in production.
Let's explore the design process
Discovery
Design Mode
Deep
Findings
AI Testing
Scan & Experience
