Redesigning the Ramadan donation
Redesigning the Ramadan donation
experience for MATW Project
experience for MATW Project

A UX improvement concept for a charity platform's food aid donation flow

A UX improvement concept for a charity platform's food aid donation flow

Role

Product Design, UX Research

Timeline

3 Weeks

Industry

E-Learning

Tools

Figma, Miro

Role

Product designer

Timeline

1 day

Industry

Charity donation

Tools

Figma

The challenge

MATW Project is a global charity that runs large-scale food aid campaigns during Ramadan. Their donation page sees a significant spike in traffic during this period, with donors looking to contribute to iftar meals, food packs, and orphan support across multiple regions.

The existing donation experience had friction points that made it difficult for donors to browse options, select multiple items, and complete their contribution with confidence. During a time when generosity is at its peak, the interface was slowing people down instead of helping them give.

I was brought in to rethink the food aid selection and checkout experience — making it easier for donors to understand what they're funding, add multiple items, and complete their donation without confusion