About MATW Projects
The MATW Project is an international humanitarian charity founded in 2016 by the late Ali Banat, operating with a unique 100% donation policy to ensure all contributions reach those in need.
This case study focuses on a strategic website redesign of the Ramadan donation flow, a critical high-traffic period for the organization. The redesign aimed to optimize the user experience for Zakat and Sadaqah contributions, streamlining the path from intent to impact for donors worldwide.
By modernizing the digital interface and simplifying complex giving categories, the project enhanced donor trust and improved conversion rates during the charity's most vital fundraising season, ultimately supporting life-saving aid for over 19 million people globally.
The challenge
MATW Project is a global charity that runs large-scale food aid campaigns during Ramadan. Their donation page sees a significant spike in traffic during this period, with donors looking to contribute to iftar meals, food packs, and orphan support across multiple regions.
The existing donation experience had friction points that made it difficult for donors to browse options, select multiple items, and complete their contribution with confidence. During a time when generosity is at its peak, the interface was slowing people down instead of helping them give.
I was brought in to rethink the food aid selection and checkout experience making it easier for donors to understand what they're funding, add multiple items, and complete their donation without confusion
My role
As the Product Designer, I redesign this flow for better converstions
My responsibilities included:
UX and UI design
Component creation
Design consistency
Developer collaboration
Redesign the flow